The most admired company in the world is Apple Inc according to most people across the world and also according to this survey and most of my friends, fervently, agree. I tend to disagree primarily because of my views on patent battles and the ill effects the judgments from these lawsuits have on innovation and customer choices. I strongly feel that second place holder Google Inc deserves the first place because of their attitude towards technology, contribution and support to open source projects and trying to live up to their "Don't Be Evil" tag.
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| Boxy Bottle and Black Label |
Well, my point here ain't about who among these two companies are the most admirable and I still obviously consider my Apple 'fanboi' friends as friends!
It is about the makers of the 'best selling whiskey in the world', the owners of the brand called Jack Daniels, shipped in a boxy bottle and black label. They just became darlings to many across the world and was admired even by people who abhor alcohol.
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| Spot the differences in the design! |
The reason. The traditional black label (not to be confused with the Johnnie Walker Black Label which is a Scotch!) on the boxy bottle of the Tennessee whiskey inspired/was adapted/copied as his book cover by author Mr. Patrick Wensink (or his publishers or both) in his book, Broken Piano for President.
In an age where litigation between the companies in the most admired list are a daily occurrence around the world, the distillers did something which has never been done in modern history (to the best of my knowledge). Excerpts from their letter to the author is shown below.
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| Excerpts of letter by brand owners to the author. |
Shouldn't the companies in the 'most admired companies' list be learning a lesson or two from the above letter. Wish they would.
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